How much and why?
The requirements for a commercial website are unique to each business. Some of the factors that impact the cost of your website are:
- Specific features and functionality you want the website to have.
- Design Complexity
- Amount of content
- Website Legal Notices
- Search Engine Optimisation
- Schema Markup
We don’t expect our clients to know all of the above. This is why we take the time to understand your business goals and vision in order to recommend the right approach.
WordPress Websites
Because of our customised and personal approach to creating your new website, without knowing your specific goals we can only provide you with starting prices.
Price guide - content supplied by you
This is a good option if you only need to have an online presence with your contact details and general business information. Includes up to 3x web pages and up to 20 hours of work.
$2750For entrepreneurs who offer different services, this package includes royalty free licensed photos from our library, contact form(s) using our premium software and up to 30 hours of work.
$4125All of the Professional Package inclusions plus an in-depth questionnaire to develop a strategy and plan to get the right website for your business. Includes up to 40 hours of work.
$5500Inclusions
All our websites include:
- Qualified design professional: you communicate directly with a local Australian business.
- Add more pages and features to your website as needed.
- Website Owner’s Manual: all of the technical details in one place.
- Australian hosting account setup, WordPress installation and premium licensed software.
- 1 month of hosting.
- Content updates as part of our standard Monthly Care Plans.
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Specific features and functionality you want the website to have.
Features
Features are the “tools” used within a website to complete a set of actions.
Common types of website features are:
- Blog: to allow you and your business to publish industry insights, thoughts, news, etc. Blogs help boost your website traffic, create brand awareness, and allow you to show your expertise.
- Videos
- Image galleries
- Forms: collect data and automate processes with digital forms
- Events calendar
- Appointment and booking calendar
- Social sharing tools
- Chat with clients integration (LiveChat, Messenger, etc)
Functionality
Functionality is how features will work to make it easier for website visitors to obtain and share the information they are seeking.
Planning
Features and Functionality go hand in hand in the planning of your website. We take the time and care to understand your business purpose and goals as well as:
- Your audience/customer needs.
- Budget.
- Content.
Design Complexity
Our starting prices include design time to allow us to create the ‘look and feel’ of your new website.
Technically, we create one template for the core areas of your website where your business logo, main menu and footer sections appear; as well as required templates depending on the content we need to output.
Depending on the type of website we’re developing, we custom design some or all of the following pages:
- 1x Home page.
- 1x Contact page.
- 1x Content page.
- 1x Team page.
- 1x Services page.
- 1x Blog page.
- 1x Blog content page.
Content
Text
People read differently online than they do when reading print brochures. Writing website content is a specialised area that requires an understanding of your target audience and engaging language to attract potential customers.
To give your new website a better chance of being found online, you need to know which words people are using on the internet when looking for your type of services or products. We can find this out by performing Keyword Research.
Once Keyword Research for your new website is done, you can use it to write the text or engage the services of an experienced Web Content Writer.
For Web Content Writing, we can recommend you professionals in this field who also understand writing from a Search Engine Optimisation (SEO) standpoint.
Photos and Graphics
- Do you have high-resolution photos ready for your website?
- Do you need royalty-free, licensed stock images?
- Do you need team photos for your About page?
- For location-based businesses: do you have current photos of your premises?
- Do you need logo design services?
- Do you have a branding guide we can use to brand your new website?
All of the above has an impact on the investment required for your new website.
We can discuss your options according to your business, content strategy and budget.
Website Legal Notices
As a website owner, you need to ensure your website complies with current Australian legal requirements.
Your commercial website needs to have at least three legal notices:
- Website Privacy
- Website Terms and Conditions
- Website Disclaimer
Basic legal notices start at $199 +GST
If you need to know more, talk to your solicitor, or, you’re welcome to use our affiliate supplier Legal123.com.au
Search Engine Optimisation
What is it?
SEO or search engine optimisation is the art of making the website content grab the attention of online services such as Google.
The more optimised your content, the higher up the list your website will appear when someone inputs the search terms that are relevant to your business.
Years ago, SEO used to be about simply stuffing your site with the right keywords but search engines are a little more sophisticated these days. Now, it’s all about being seen as an authority in the area related to the search term. In other words, it’s about the quality of your content.
Keywords are still important, and so are links to other relevant sites. But it’s also about having readable, authoritative content that positions you and your site as a source of expertise.
On-Page SEO
On-Page or On-Site SEO is the practice of optimising your web pages for search engines and users.
On-Page SEO is something you can control on your website.
It includes –but is not limited to:
- Keywords
- Page content
- Title and meta tags (applied to the code of individual web pages),
- Internal link structure
- The name of your pages (URLs).
According to Google: “With the amount of information available on the web, finding what you need would be nearly impossible without some help sorting through it. Google ranking systems are designed to do just that: sort through hundreds of billions of webpages in our Search index to find the most relevant, useful results in a fraction of a second, and present them in a way that helps you find what you’re looking for.
These ranking systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query—for example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.” Read more “How Search algorithms work”.
Off-Page SEO
Off-Page Search Engine Optimisation refers to actions outside your website and outside your control. These actions have an impact on how your website ranks on the internet.
Building backlinks is at the heart of Off-Page SEO. Getting inbound links from authoritative and trustworthy websites, act as a ‘vote of confidence’ that helps search engines ‘trust’ your website.
Social Media, Business Directories, Content Marketing Campaigns, Guest Blogging, Google My Business, are all part of Off-Page SEO.
All our websites are search engine-friendly. We can include as much SEO work as needed. This will depend on your industry and business goals.
Schema Markup
What is Schema Markup?
Schema Markup is structured data (micro-code) that can be added to your website to help search engines read and understand the content of a web page.
